Challenge

Netflix approached us before the launch of the second season of their hit show Love Is Blind. They wanted to create a digital touchpoint to complement a series of live events happening in Las Vegas. The ask was an interactive website that was to evolve as the show progressed and contestants were eliminated.

Solution

In less than a month, we created a digital activation that received an overwhelming response. The main feature was a Tinder-style game that allowed guests to make predictions and share their picks on social media. Week one allowed fans to choose who on the show they thought would pair up. Week two gave the option to choose which couples would do things like “share a toothbrush” or “disagree about money.” In the final week, fans were able to choose who, from the remaining couples, would say “I do” or “I don’t.”

Since this was a hybrid activation with live events happening in Las Vegas, we also built in a contest feature where fans could enter to win a dream wedding of their own (attended by stars of the show) as well as a scheduling feature where fans could sign up to get “married” at a drive-through wedding chapel.